After a trip through Ancient Egypt in 2006, founder Makeba Lloyd discovered the long history and benefits of engaging the therapeutic practice of aromatherapy as a self-care regimen and medicinal practice. She began her journey in the world of aromatics shortly after, and founded her sister company, Butter By Keba a fragrance and body care line.

During the onset of the pandemic, when New York was shut down, Ms. Lloyd created the concept and plan to build a digital application that allows customers to co-curate an organic aromatherapy blend with the assistance of a data driven algorithm, as well as access to a community of holistic and complementary wellness modalities.  Her passion for creating the concept stems from her upbringing in a household where complementary and holistic wellness, such as acupuncture and herbalism, were normalized from the age of 16. In addition, her own experience as a full-time caregiver to her Mother who, as a healthcare professional, was a huge advocate for holistic and complementary health care options, became the driving force behind building the platform.

Makeba Lloyd  holds certification in Aromatherapy, Natural Perfumery and Classic Perfumery.  She is a member of the National Association For Holistic Aromatherapists, the Natural and Organic Health and Beauty Alliance and Herbalist Without Borders.