Scentonomy’s founder credits her 20+ year career and traveling for inspiring her journey through the worlds of olfaction and aromatherapy.

After a trip through Ancient Egypt in 2006, wellness and beauty founder, Makeba Guilan Lloyd, discovered the long history and benefits of engaging the practice of aromatherapy and perfumery as self-care regimens and therapeutic modalities. While working as a New York City new development sales representative for a $1 billion real estate portfolio, she began her journey in the world of aromatics.  In 2010 Makeba activated her sister company, Butter By Keba, a fragrance and body care line which she used as a tool to create her own scentscapes while selling condominiums in pre-constructed condition.

Scentonomy, is a platform that uses a data-driven algorithm to assist its users with curating essential oil blends based on their needs and preference, in addition to aligning them with complementary wellness options should they choose to take their wellness journey further. Her passion for creating the platform is rooted from her upbringing in a household where complementary and holistic wellness, such as acupuncture and herbalism, were normalized from the age of 16. In addition, her own experience as a full-time caregiver to her Mother who, as a healthcare professional, was a huge advocate for holistic and complementary health care options, became the driving force behind building the platform.

Makeba Lloyd  holds certification in Aromatherapy, Natural Perfumery, Ancient Egyptian Perfumery and Classic Perfumery.  She is a member of the National Association For Holistic Aromatherapists, the Natural and Organic Health and Beauty Alliance and Herbalist Without Borders.